Wednesday, January 29, 2020

Product service system Essay Example for Free

Product service system Essay More and more researchers, institutes and programmes have paid attention to product-service ystems (PSSes) in the last decade because PSS integrates tangible artefact and intangible service to achieve sustainability, improve enterprise competitiveness, and meet customer needs better. In order to respond to the industrial trend towards PSS and frame the related research, the state-of-the-art of PSS research and development are reported. Furthermore, in order to integrate fragmental PSS solutions, this paper proposes a framework for product-service lifecycle management (PSLM) and technologies of PSS development. So, four categories are focused on: review of PSS, esearch about PSS development, a framework for PSLM, and technologies for PSLM (modular product-service development and ontology-based productservice knowledge expression and reuse). The preliminary solution of the implementation roadmap and technologies for PSLM which need to be perfected is proposed to lay a basis for further development and application of PSS for the benefit of industries. Keywords: product-service systems (Psses); product-service lifecycle management; PSS development; modular product-service development 1. Introduction Since the early 1990s, the driver in our economy has been changing from production f material goods to product-service offers based on knowledge and information (Roy and Baxter 2009). The service proportion of output and profits in manufacturing enterprises are increasing. It has become an important trend in the manufacturing industry that service is used to enhance the competitiveness of businesses as well as an important source of values (Sheehan 2000, Mont 2003). There are mainly two manifestations, the first is manufacturing companies are more and more focused on the service in the design or development phase; the second is manufacturers xpanding their activities to the entire lifecycle of the physical products. As a response to this trend, more and more enterprises are beginning to take this service-oriented model of manufacturing, and there are already a lot of successful examples. Rolls Royce offers Total Care Package and Power by the Hour rather than transterring ownership ot the gas turbine engine.

Tuesday, January 21, 2020

Australia :: History

Australia  ¡Ã‚ §The Portuguese were the first to discover the East Coast of Australia ¡Ã‚ ¨ In Australian history books, it has been thought for hundreds of years that Captain Cook from England was the first to discover the east coast of Australia on 28th April 1770. However latest evidence shows that this historic event is inaccurate. A number of relics and remains have been found which indicate the Portuguese arrival at Australia in the early to mid 1500 ¡Ã‚ ¦s, 200 years before Cook. These clues include the Mahogany Ship, a Portuguese caravel that was shipwrecked six miles west of Warrnambool; a stone house at Bittangabee Bay; the Dieppe map, a secret map drawn by the Portuguese; a cannon and five keys found in Geelong. The shipwreck of Mahogany Ship remains Warrnambool ¡Ã‚ ¦s first shipping disaster. The Mahogany Ship is believed to be a Portuguese caravel lost in 1522 in Warrnambool under the command of Cristovao de Mendonca. Prince Henry, the ruler of Portugal at that time, had sent Mendonca and his crew to Australia in order to discover unfound land on the other side of the world that he had located on the French Map, the Dieppe Map that the Portuguese had stolen and copied. Many people believed that the world was a flat saucer but Prince Henry believed that the world was a sphere. Prince Henry wanted to find out if there was in fact such land over the other side of the world as Australia, if it was inhabited and if there was any treasure or valuable things there. This journey had to be kept a secret because the Portuguese were breaking an agreement that they had made with the Spanish. The agreement stated that the Spanish and Portuguese had half of the world each to explore but they could not explore past their boundaries. Mendonca and his crew set out from Portugal in the 1500 ¡Ã‚ ¦s to find out about this new territory. Unfortunately the Mahogany ship was shipwrecked at Warrnambool in Victoria, Australia. Twenty-seven people reported that they saw the Mahogany Ship sink however no one ever found the remains of the caravel. It has been believed that a great storm last century had buried the ship in sand, under sand dunes, but also the last timbers might have been burnt by whalers and locals who were in need of firewood. In July 1999, Mr. Des Williams discovered some wood buried three metres underneath the sand dunes between Warrnambool and Port Fairy.

Monday, January 13, 2020

Planning Of A Rich Media Project For Digital Portfolio

Project management as the building blocks of various types of businesses holds important roles in defining the success or failure of these businesses, whether it is used in a daily basis or in used in lighthouse events only. As the environment changes however, project management need to face new challenges and issues brought upon it by shifting trends in the society.Concerning project management, this paper discusses how the trends have shifted and what issues are presented in the face of project management science. In the end, I will describe how project managers have responded to those challenges and create new business models and new project management initiatives.I. Case Studies and FindingsII.1.  Ã‚  Ã‚  Ã‚   Changing Environment: Current Trends and IssuesLimited ResourcesOne of the most obvious shifts in project management trends is the limited resources provided for each project. With the level of competition and professionalism expected by investors, project managers now ar e expected to do more with less. Tighter budgets, less time and fewer resources are some of the challenges faced by modern project challenges. Using those limited resources, project managers are expected to create products and provide services which are faster, cheaper and better. The basis of the competition is now rooted in two dimensions, time-based considerations and cost based considerations. The cost based dimension has been around since the beginning, but the increasing importance of time-based considerations is the new competitive edge. Companies or project managers today are demanded to control their cost using project management techniques and to deliver product or service to the market faster than anyone.Developing a consistent approachSurveyed executives and project professionals reported that developing a consistent approach to managing projects is one of the most common challenges in today’s project management. 24% respondents believed that designing the approac h toward a project management strategy is the crucial first step. Any other steps are built upon the success of this first step. It is the foundation of the whole project. If it is managed successfully, any other steps would run smoothly in aftermath.However, due to the unpredictability of situations, project managers can sometimes decide to change their approach toward the project. More often than not, this action does not deliver solutions to the problems, but rather generate confusion and baffle the people who already have their mindset tune-in to the preliminary approach (‘Research’, 2003)Managing multiple projectsAlmost 20% of the respondents believed that it is the allocation of resources that become their huge challenge in managing their projects. The difficulty level is enhanced once the project managers must manage multiple projects at once. One of the preliminary considerations project managers must made is about choosing the right projects. 17% of the executi ve and project professionals interviewed stated that one of the most common issues for companies is that they choose too many projects to manage or they choose the wrong projects.Deciding to manage projects without the right basis of considerations will generate flawed end-result and thus flawed corporate reputation. In managing multiple projects, the extent of the challenges, whether they are from the cost-based considerations or the time-based considerations is enhanced significantly (‘Research’, 2003).Limited visibility of project activitiesAnother important challenge and the one that is increasingly discussed in recent years is the limited visibility of project activities. Increasing scope of project, complexity and increasing need to be cost and time effective enhanced the necessity to have clear visibility throughout the project duration and processes. Nevertheless, such a visibility is seldom available because it requires significant amount of investment in IT in itiatives and staff training.Companies rely on project management more.About 72.4 projects within a company is lasting less than one year, which makes them eligible for implementing the project management science 51% of these projects are considered complex or highly complex. Almost 60% of companies surveyed manage projects at the enterprise level. 44% of these surveyed companies already have an established project office and a center of excellence for project managers (Research, 2003).II.2.  Ã‚  Ã‚  Ã‚   Requirement: The New Business ModelsII.2.1.   Improving the Project ManagerIn order to deal with the changes in today’s marketplace, companies rely on project management sciences a lot more than yesterday. This is considered a logical step because managers discovered that project management science contain a significant competitive advantage to other concept of management. Companies are now supplying their project managers with tools to manage projects efficiently, like seminars and training in project management sciences, to learn about scheduling techniques like Gantt charts and PERT diagrams. Project managers are also taught to plan ahead, be proactive yet flexible and creative in anticipating problems due to changes within the environment.II.2.2.   Developing the Project TeamProject teams also received significant raining steps. These training steps are performed to give projects teams the capability to write project specifications, estimating time, developing budgets and planning procedures within the project. The training will enhance the efficiency of the project team in planning the project. The more efficient the planning process, the easier the implementation of the project becomes. Afterwards, team members are taught to develop teamwork and team pride to help ensure the project’s success. As the level of competition increases, businesses realize the increasing value of providing project managers and project teams with those type s of trainingII.2.3.   Developing the Information Technology Department  In order to fulfill the need to have project visibility across its processes, companies and project managers turn to Information Technology. IT initiatives are the choice of 77% project managers having been surveyed, Compare to 69% believing that methodology improvement and staff training are the most crucial problems (Chaakravarty, nd).II.2.4.   OutsourcingHaving limited resources and time to manage projects efficiently, companies begin considering outsourcing the project management systems. More than 50% of companies surveyed stated that they only have 1-9 project managers on the company’s staff, others are outsourced. 25% of these surveyed companies have 10-25 project managers on staff and 39% of the companies surveyed fully outsourced their project management function or considering it.

Sunday, January 5, 2020

A Guide to Socratic Ignorance

Socratic ignorance refers, paradoxically, to a kind of knowledge–a person’s frank acknowledgment of what they don’t know.  It is captured by the well-known statement: â€Å"I know only one thing–that I know nothing.†Ã‚  Paradoxically, Socratic ignorance is also referred to as Socratic wisdom. Socratic Ignorance in Platos Dialogues This sort of humility regarding what one knows is associated with the Greek philosopher Socrates (469-399 BCE) because he is portrayed displaying it in several of Plato’s dialogs.  The clearest statement of it is in the Apology, the speech Socrates gave in his defense when he was prosecuted for corrupting the youth and impiety.  Socrates recounts how his friend Chaerephon was told by the Delphic oracle that no human was wiser than Socrates.  Socrates was incredulous since he didn’t consider himself wise.  So he set about trying to find someone wiser than himself.  He found plenty of people who were knowledgeable about specific matters such as how to make shoes, or how to pilot a ship.  But he noticed that these people also thought that they were similarly expert about other matters too when they clearly were not.  He eventually drew the conclusion that in one sense, at least, he was wiser than others in that he did not think he knew what he did not in fact know.  In short, he was aware of his own ignorance. In several other of Plato’s dialogs, Socrates is shown confronting someone who thinks they understand something but who, when questioned rigorously about it, turns out not to understand it at all.  Socrates, by contrast, admits from the outset that he does not know the answer to whatever question is being posed.   In the Euthyphro, for instance, Euthyphro is asked to define piety.  He makes five attempts, but Socrates shoots each one down.  Euthyphro, however, does not admit that he is as ignorant as Socrates; he simply rushes off at the end of the dialog like the white rabbit in Alice in Wonderland, leaving Socrates still unable to define piety (even though he is about to be tried for impiety). In the Meno, Socrates is asked by Meno if virtue can be taught and responds by saying that he doesn’t know because he doesn’t know what virtue is.  Meno is astonished, but I turn out that he is unable to define the term satisfactorily. After three failed attempts, he complains that Socrates has benumbed his mind, rather as a stingray numbs its prey.  He used to be able to speak eloquently about virtue, and now he can’t even say what it is.  But in the next part of the dialog, Socrates shows how clearing one’s mind of false ideas, even if it leaves one in a state of self-confessed ignorance, is a valuable and even necessary step if one is to learn anything.  He does this by showing how a slave boy can only solve a mathematical problem once he has recognized that the untested beliefs he already had were false. The Importance of Socratic Ignorance This episode in the Meno highlights the philosophical and historical importance of Socratic ignorance.  Western philosophy and science only get going when people begin to question dogmatically help beliefs.  The best way to do this is to start out with a skeptical attitude, assuming one is not certain about anything.  This approach was most famously adopted by Descartes (1596-1651) in his Meditations. In actual fact, it is questionable how feasible it is to maintain an attitude of Socratic ignorance on all matters.  Certainly, Socrates in the ​Apology doesn’t maintain this position consistently.  He says, for instance, that he is perfectly certain that no real harm can befall a good man.  And he is equally confident that â€Å"the unexamined life is not worth living.†

Friday, December 27, 2019

Biography of Spiro Agnew, Vice President Who Resigned

Spiro T. Agnew was a little known Republican politician from Maryland whose unlikely ascent to the vice presidency prompted many Americans in the late 1960s to wonder Spiro who? Agnew  was an unremarkable figure known to speak in a deadening monotone who was nonetheless notorious for his combative relationship with the press and unwavering loyalty to his boss, President Richard M. Nixon. He once referred to journalists as a tiny, enclosed fraternity of privileged men elected by no one† and to Nixons critics as â€Å"nattering nabobs of negativism.†Ã‚   Agnew is perhaps most well-known for the end of his career. He was forced to resign from office after being charged with extortion, bribery and conspiracy and pleading no contest to income-tax evasion in 1973.   Early Years Spiro Theodore Agnew (also known as Ted)  was born in Baltimore, Maryland, on Nov. 9, 1918. His father, Theophrastos Anagnostopoulos, had immigrated to the U.S. from Greece in 1897 and changed his surname. The elder Agnew sold produce before entering the restaurant business. His mother was American, a native of Virginia.   Spiro Agnew attended the public schools in Baltimore and entered  Johns Hopkins University to study chemistry in 1937. He transferred out of the prestigious school after struggling academically and enrolled at the  University of Baltimore Law School. He earned his law degree, but only after being drafted into the Army during World War II.  He returned to law school after being discharged and received his law degree in 1947, then went on to practice law in Baltimore. Early Career in Politics Agnew was little known outside of his home state of Maryland before Nixon chose him as a running mate. His first foray into politics came in 1957 when he was appointed to  the Baltimore County zoning appeals board, on which he served three years. He ran and lost for a judgeship in 1960, then won the Baltimore County executive position two years later. (The position is similar to that of mayor of a city.) During Agnews tenure, the county enacted a law requiring restaurants and other establishments to be to be open to customers of all races, built new schools and increased teacher salaries. He was, in other words, a progressive Republican. After creating a name for himself in the populous Maryland County, Agnew sought and won the Republican gubernatorial nomination in 1966. He beat a Democratic candidate,  George Mahoney, who supported segregation and campaigned on the slogan  Your Home Is Your Castle—Protect It. Charging Mahoney with racial bigotry, Agnew captured the liberal suburbs around Washington and was elected governor, Agnews Senate biography reads. But he would serve as governor for fewer than two years before he caught to eye of his partys presidential hopeful, Nixon. Rise to the Vice Presidency Nixon chose Agnew as  a running mate in the campaign of 1968, a decision that was controversial and unpopular with the Republican Party. The GOP viewed the progressive urban politician with suspicion. Nixon responded by describing Agnew as  one of the most underrated political men in America,  an old fashioned patriot† who, having been raised and elected in Baltimore, was a master strategist on urban issues. â€Å"There can be a mystique about a man. You can look him in the eye and know hes got it. This guy has got it, Nixon said in defense of his choice for running mate. Agnew was elected vice president in 1968; he and Nixon were  re-elected to second term in 1972. In 1973, as the Watergate investigation was churning toward a denouement that would force the resignation of Nixon, Agnew ran into legal trouble. Criminal Charge and Resignation Agnew was facing possible impeachment or criminal charges in 1973 for allegedly accepting payoffs from contractors when he served as Baltimore County executive and vice president. But he remained defiant in the face of a grand jurys investigation.  I will not resign if indicted! I will not resign if indicted! he proclaimed. But evidence that he  evaded  paying his income taxes—he was accused of failing to report $29,500 in income—soon led to his downfall. He resigned from office on Oct. 10, 1973, under a plea deal that allowed him to avoid prison time. In a formal statement to  Secretary of State Henry Kissinger, Agnew stated: I hereby resign the office of Vice President of the United States, effective immediately. A judge sentenced Agnew to  three years of probation and fined him $10,000. Nixon became the first president in U.S. history to use the  25th Amendment  to appoint a successor to the position of vice president,  House Minority Leader  Gerald  Ford. The amendment establishes the  orderly transfer of power  for replacing the president and vice president in the event they die in office, quit or are  impeached. The prosecution of the case removed Agnew from the presidential line of succession, which turned out to be a fateful decision. Nixon was forced to resign less than a year later, in August 1994, amid the Watergate scandal, and Ford took over the presidency. Agnews resignation was only the second by a vice president. (The first took place in 1832, when Vice President John C. Calhoun resigned the office to take a U.S. Senate seat.) Marriage and Personal Life Angew married  Elinor Isabel Judefind in 1942, whom he met while employed at an insurance company during his law-school years. The couple went to a movie and for chocolate milkshakes on their first date and discovered they had grown up four blocks apart. The Agnews had four children: Pamela, Susan, Kimberly, and James. Agnew died of leukemia in Berlin, Maryland, at the age of 77. Legacy Agnew will forever be know for his rapid ascent from obscurity to national prominence and his scathing attacks on the news media and polemics on society and culture. He was critical of efforts to lift Americas economically disadvantaged out of systemic poverty and of civil-rights protestors in the tumultuous late 1960s. He frequently used derogatory slurs, such as,  Ã¢â‚¬Å"If youve seen one city slum, youve seen them all.† Agnew reserved much of his ire for members of the news media. He was among the first politicians to accuse journalists of bias.   Spiro Agnew Fast Facts Full Name: Spiro Theodore AgnewAlso Known As: TedKnown For: Serving as vice president under Richard M. Nixon and resigning for tax evasionBorn:  Nov. 9, 1918 in Baltimore, Maryland, USAParents Names:  Theophrastos Anagnostopoulos, who changed his surname to Agnew, and  Margaret Marian Pollard AgnewDied:  Sept. 17, 1996 in  Berlin, Maryland, USAEducation: Law degree from the University of Baltimore Law School, 1947Key Accomplishments: Enacted a law in Baltimore County requiring restaurants and other establishments to be to be open to customers of all races, built new schools and increased teacher salariesSpouse Name:  Elinor Isabel JudefindChildrens Names:  Pamela, Susan, Kimberly and JamesFamous Quote:  In the United States today, we have more than our share of the nattering nabobs of negativism.  They have formed their own 4-H club  Ã¢â‚¬â€Ã‚  the hopeless, hysterical hypochondriacs of history.   Sources Hatfield, Mark O.  Vice Presidents of the United States, 1789-1993. U.S. Government Printing Office, 1997.Naughton, James M. Agnew Quits Vice Presidency And Admits Tax Evasion In 67; Nixon Consults On Successor. The New York Times. 11 October 1973.  https://archive.nytimes.com/www.nytimes.com/learning/general/onthisday/big/1010.htmlSpiro T. Agnew, Ex-Vice President, Dies at 77. The New York Times. 18 September, 1996.  https://www.nytimes.com/1996/09/18/us/spiro-t-agnew-ex-vice-president-dies-at-77.html

Thursday, December 19, 2019

The Effects Of Sleep Deprivation On Basic Vital Signs And...

A Review of a Sleep Deprivation Study The Effects of Total Sleep Deprivation on Basic Vital Signs and Cognitive Function in Humans Leighton S. Holliday University of the People Introduction In today’s society sleep deprivation has reached a level where it becomes a serious problem and over the past thirty years scientist have been studying the negative consequences of insufficient sleep. It is recommended that we get an average of eight hours of sleep each night, however, due to this fast-paced world that we live in, individuals are not able to get the amount of sleep that is recommended. This does not only reduces productivity at work, but also personal well-being and safety. Three college students from the North Carolina State University (Amy Martin, Christine Davis and Young-Mi Oh), designed an independent project to study the impacts of sleep deprivation. Sleep deprivation and its negative side effects are the general topics of this article. The purpose of this research was to â€Å"test the effects sleep deprivation on blood pressure, pulse, body temperature, and some cognitive abilities in order to compare results with past studies(). Research in the past has proven that sleep deprivation will affect many aspects of the body and therefore, the hypothesis is â€Å"to confirm that sleep deprivation has negative impacts on the body’s operating system† (Martin, Davis, Mi-Oh, 2002, pp. 2 – 3) . Methods There were six participants, (three males and three females) whoShow MoreRelatedThe Purpose Of This Research Is To Prove The Usefulness1371 Words   |  6 Pagessatisfied. A Persons basic needs Physiological Needs include things like, food, water, sex, and sleep. Security in the workplace, within one’s family, health and property are all essential safety needs. Intimate relationships and friendships are all factors of love/belonging needs, and the Self-fulfilment tier is ignited by reaching one’s full potential. Maslow (1943) stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physicalRead MoreThe Effects Of Sleep Deprivation Among College Students3363 Words   |  14 Pages The Effects of Sleep Deprivation among College Students: A Psychological and Sociological Approach Integrative Project: Final Submission Synthia Paramathypathy Marianopolis College Sleep plays a major role in people s lives. Evidence has shown that enough sleep promotes good health and well-being (Ojikutu, R. 2010). It plays a key role in maintaining a healthy brain function,in helping to establish emotional well-being, and in improving overall health since it repairs the heart and bloodRead MoreCase Study About Pneumonia10478 Words   |  42 Pageswith chronic illnesses such as Chronic Obstructive Pulmonary Disease, clients with Acquired Immune Deficiency Syndrome, and immunosuppressed clients. Pneumonia is manifested by sudden onset of fever with chills, shortness of breath and chest pain, signs of respiratory distress, cyanosis, fatigability, increased WBC level, and cough with greenish/yellowish sputum or rusty sputum. Diagnosis of pneumonia is made by several diagnostic tests. Chest x-ray is done to detect infiltrates, atelectasis, andRead MoreAssignment – Unit 1: Child and Young Person Development5176 Words   |  21 PagesSocial, emotional and behavioural development (Ref 1.1, 1.2) Theorists in Child development:- Piaget – Cognitive Development - Observed his own children, plus others to develop his theories. His theory is broad and runs from birth to adolescence and includes concepts of language, scientific reasoning, moral development and memory. Piaget believed that children went through stages of cognitive development at fixed ages and believed in the importance of learning through action and exploration of theirRead Moredementia unit 33 Essay5508 Words   |  23 Pagesmost obvious signs. Depending on where the damage is, the person may have difficulties with fluent speech or may forget the meaning of words or objects. Huntingtons disease is an inherited disease that causes the progressive breakdown (degeneration) of nerve cells in the brain. Huntingtons disease has a broad impact on a persons functional abilities and usually results in movement, thinking (cognitive) and psychiatric disorders. Most people with Huntingtons disease develop signs and symptomsRead MorePsychology Workbook Essay22836 Words   |  92 Pagesabout the role of the unconscious? | | |1.9 According to Maslow and Rogers, what motivates human behavior and mental process? | | |1.10 What is the focus of cognitive psychology? | | |1.25 What is the main idea behind evolutionary psychology? | | |1.26 How isRead MoreProblems of Society (Law, Crime, Punishment)7483 Words   |  30 Pagesto crime. However they cause the lack of love and respect for others. That, endorsed with some other factors, can be a major issue related to crime. * Poverty Poverty is often blamed for leading to crime, however underneath is something more vital - society bombards us with commercial values, making us want more and more material things, to the point when some would do anything (including criminal acts) to get them. Unemployment is another factor in this category that contributes to crimeRead MoreThe Hawthrone Studiesdouglas | Mcgregors Theory X and Theory Y | Abraham Maslows Hierarchy of Needs8409 Words   |  34 Pagesthemselves. The special treatment required by experimental participation convinced workers that management had a particular interest in them. This raised morale and led to increased productivity. The term ‘Hawthorne effect’ is now widely used to refer to the behavior-modifying effects of being the subject of social investigation, regardless of the context of the investigation. More generally, the researchers concluded that supervisory style greatly affected worker productivity. Elton Mayos HawthorneRead MoreHow Addiction Effects the Psychological and Physical Functioning of Daily Life7330 Words   |  30 PagesDarlene Sledge Fundamentals Of Research Writing January 23, 2008 I. Introduction This qualitative research will investigate how addiction effects the psychological and physical functioning of daily life. Psychological functioning is the cognitive and behavioral characteristics of an individual and how they work. This research relates to counseling. The field of counseling looks at methods that will engage an individual with personal issues and how they cope on daily basisRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pages COGNITIVE-BEHAVIORAL THERAPY FOR OCD This page intentionally left blank COGNITIVE-BEHAVIORAL THERAPY FOR OCD DAVID A. CLARK THE GUILFORD PRESS New York London  © 2004 The Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical

Wednesday, December 11, 2019

Meredith Knows Women free essay sample

Merediths marketing information system really focuses on women. Their target market is women and it is obvious in the way they cater towards women. Some of their strengths include they cater to a womans progression throughout life, they have studied their customers so greatly that they have over 700 data points on each one, and they have even segmented each individuals interests in order to better serve them. Not only that, but they have so much data on their customers that they can now sell their information to other businesses. As print is a declining business, Meredith has also ventured into the online and television world and is making their presence known. They are not simply looking at the present but are also setting themselves up for the future. A weakness of Meredith is that preferences can change over time. They need to keep up with the changing interests of their customers and make sure their data points are not just a storage bin full of outdated information. We will write a custom essay sample on Meredith Knows Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another weakness is that it is only providing to women through magazines and television shows. With all of the information they have gathered, they should be able to reach out to women in other forms such as clothing, exercise equipment, gardening tools, or even cookware. The information that they have accumulated could be used for another business venture. 2. Through impersonal data, it is easy to understand what the customer wants, is interested in, and where their priorities are. Using all of these data points, they can be put together to make sense of the individual being studied. By catering to these people this way, customers will feel a sense of connection to the brand or company because that company seems to understand them and will increase customer loyalty. Paying close attention to impersonal data points and using them to engage with customers created a meaningful relationship.3. Merediths marketing information expertise transfers into other media and products through television, social networking, Internet, and cable programs such as the following: BHG.com, Google Play, and Better (cable program). 4. Since Meredith is so heavily rooted in print, their future seems promising. They are doing their best to expand into other forms, as mentioned above, and seem to be seeing a positive growth in those markets. Their magazines are now available on Google Play, they have websites that display their contents, and are even reaching out to women through television and cable. 5. Some recommendations I would make to Merediths executives would be to continue striving for excellence in their database. The strides they have made have proven very useful; so do not think that because they are at the top means that they get to relax. Try expanding into areas other than content delivery. With all of the information they have acquired, they should be able to see what business venture would be most profitable for them. Also, they could try reaching out to men, seeing as they are only focusing on half of the population. If they use their database to understand men and their interests, they could find themselves a whole new market to cater to.